Barium sulphate is typically described as a white, odorless powder. This white coloration is due to its crystalline structure and the arrangement of Ba^2+ and SO₄^2− ions within the compound. The brightness and consistency of this white powder are crucial for its use in various applications. For instance, in the pharmaceutical industry, barium sulphate is used as a radiopaque agent in X-ray imaging of the gastrointestinal tract. In this context, its purity and the absence of color impurities are vital for ensuring accurate imaging results.